Most clients realize the power of visual branding but are unsure of how to carry their style ideas throughout all of their marketing. At our initial meeting we will discuss your current marketing direction, the clients you want to reach, and what you would like to achieve. I will provide feedback and recommendations to guide the design process as we work together to develop the content and create a unique look.
Creating Your Signature Look
Branding is the signature of your business. It is the message you convey to your clients in every piece of marketing you have, from business cards to brochures, your website, and social media presence. Your visual identity should communicate the concept of your business in a professional and visually appealing way. The elements of branding begin with a custom color palette, font selections, and a general style direction. From there, the specific elements that will build upon each other include a logo design, design for print materials, and design of your online presence including a website and social media pages.
A strong image starts with a well designed logo that helps your clients identify your business or organization. Your logo should simply and elegantly represent your business. A logo becomes the base of your branding, and is included on every piece of web and print design created for your business.
Web design is an essential part of an organization's branding. Whether it's a small business site, neighborhood HOA, storefront, or a corporate site, your online presence should empower your business by providing organized information which is easy to navigate and appealing in design. Our expertise in the artistic and technical aspects of web design guarantee you will have a beautifully engaging and highly functional site. If you are thinking of furthering your online presence through social media, such as Blogging, Twitter, Pinterest, or Facebook, we will work together to extend your marketing with social pages which work to further promote your unique style.
Design for Print
Even in an age of web based marketing, print design is still an important aspect of any business marketing plan. From business cards and stationery through brochures, postcards, newsletters, or any other collateral you may need, your message will be crafted with attention to detail and consistency with the overall look of your brand.